Sales & marketing is totally different, although they are closely related
and basically part of the same family.
They are two different beast and it is very much important
to understand the difference between the two.
What is sales all about?
Selling stories which can entertain ,educate and inform is part of sales
You need to know the buyer and you have to give him a story that builds an
emotional attachment to the product. Marketing is all about the value.
Focusing on campaign is marketing and it is a long term but sales is a short process.
Job of marketing is to find leads they can bring into the funnel which sellers
get connected by turning these leads into clients.
What is Marketing all about?
Therefore marketing is all about creating awesome and incredible content that attracts buyers.
We at Good 4 Nothing believe in Educational Marketing that informs, educate and inspire buyers.
Its a different way of thinking to entice prospects to bring closer to sales.
You need to have the marketing knowledge and you also need to find out the right
channel to reach out to your prospects.
And as far as sales is concerned sales people need to know both the sides to be successful.
Sales people should know what information customer has, identify the needs and
give solution to the problem customers are facing.
Sales should not repeat the same thing to the prospects which marketing has already communicated.
Hope you understand the difference between sales and marketing even though they are related to same family.
You can read more on sales here https://bit.ly/2zp9Fcj
You can also read difference between sales & marketing here https://bit.ly/2I0ZU5p
Working together in harmony business can convert marketing leads into sales and that ultimately leads to revenue and loyal customer.
Both are the important function of an organization so know the difference
Every organization should have a clear picture of both the departments.
Learn Why Sales as a Career
