Ask these 15 Questions to improve your Marketing.
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15 Questions to improve your Marketing
- Why you do what you do:
It is very important to understand and you need to ask yourself, Why you do what you do? Why you are in the business in first place. There should be some purpose behind your business. Are you acting in your self interest? Are you doing things for others? Is it for money? or is it you are trying to make someones life better?
Finding these answers can really help your marketing to improve. It is not just about selling product & services. It is about making an impact and it should reflect that message.
2. What is your value proposition:
What value are you offering to customers should they decide to buy your product & services. Why customers should do business with you & not your competitors. For Eg: Apples value proposition of Think different, Apple was speaking to creatives–the people who want to think differently. We at Good 4 Nothing Humanity having a value proposition of helping small business grow by bringing them online. Our customers grow. We grow.
Your customers side…
3. Why people should buy from you:
Did you ever give a thought why people buy Apple products? Why people visits McDonald? Customers hire Uber? Why travellers go for Airbnb? Customers buy Apple, because it makes them feel like they are better person for having the product. …
So when customers buy an Apple product, they are sharing and representing those same ideals that this very brand stands for. People visits McDonald because of the experience they provide.People go for Airbnb because of feel at home & affordable prices. So ask yourself a question as Why people should buy from you?
4. Who is your target market:
Who are your current customers? And why do they buy from you? Total Addressable Market is the revenue opportunity available for your product & services.
The Serviceable addressable market is the part of the total addressable market (TAM) that you can actually reach.
A target market refers to a group of potential customers to whom you want to sell products and services.
A target market is one part of the total market for a good or service. These are the customers you will sell your product & services. Knowing the answer to this questions can go a long way in improving your marketing.
Here are Next 5…
5. What are your buyers personas? :
Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions. It depicts your target customers. You should be able to answer this in your marketing. As a business, knowing your buyers personas will help you serve your customers better.
6. How big is your potential Market:
You need to understand that your customers taste & preferences can change. It keeps evolving and you need to keep an eye just to ensure that you are not missing anything out.
7. What channels you are using to connect with customers:
The best way to answer this question is to find out where your customers hang around. Is it on social media, if yes what form of content they are consuming. Is it Video, visuals, audio or are they interested in blogs etc. Connect with them where they are and use the medium they are using most to communicate with them
8. Who are your competitors:
All business face competition. Competitive research can be trick if you dont know how to identify your competitors. Learning about your business in relation to the competition will broaden your knowledge about your target audience & industry.
9. What metrics you will measure:
If you cant measure it, you cant manage it. Your business should be able to identify goals and objectives that you want to achieve. Marketing metrics are critical for you. Is it Brand Awareness, or are you looking for qualified leads, is it customer engagement or sales qualified leads. If your marketing cannot measure these goals, it is waste of your money, time & energy.
10. What are your priorities:
As a business owner or Marketing person it is important that you should know top most priorities. What are your marketing priorities? In short as a marketing person your focus should be on Mobile marketing, Customer first strategy, focusing on revenue attribution or the most important connecting sales & marketing. As a marketing person you should be able to answer these questions.
11. What problems are you solving & how?:
As a marketing person your focus is to provide value. Customers are not interested in your product & services. Customers are interested in the solution. How you can ease the pain points of buyers with your product & services should be the main focus.
12. What is your Marketing budget:
Your marketing budget outlines you are intending to spend on marketing activities. In short, your focus on goals & strategies comes second, your first question is to ask yourself as how much you want to spend to achieve your marketing objectives or goals.
13. What you want to accomplish:
What you wan to accomplish with your marketing? Do you want to increase sales? Are you interested in creating more brand awareness? You need to have your end goal in mind. Without the end goal, your marketing effort will not land anywhere. You will be simply wasting your time & energy if you dont what you wan to accomplish with your marketing.
14. What are your price points:
As a marketing person you should know how much you are going to charge to customers. If you price is too high, your customers may decline your sale. Your price has to be competitive. Your price has to justify the offer or solution your provide.
15. Always be Learning:
Every day is a new day. As a marketer you should always be learning. The important thing is always keep improving your skills and always ask right questions that can help you achieve your marketing goals and objective that aligns with your organization goals. Always look at the bigger picture.
Marketing is all about value, how you are unique and how you can solve the problem of the customers or ease his pain.
Great marketing starts with your customers.
What more questions you can add to help you improve your marketing?
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