Do you know what is SEO & how it helps in website ranking?
You may not be familiar with SEO or Search Engine Optimization,
but you’ve heard it’s a necessary and beneficial digital marketing strategy.
This article breaks down what SEO is, why it’s essential &
how to implement best practices to make your business more discoverable
than ever before on the internet.
What is SEO?
The only goal of Search Engine Optimization is to improve the quantity and quality
of traffic to your website through organic search engine results.
A better position in the organic results for a term in your sector increases
your company’s online visibility. This, in turn, allows you to reach out to
more prospects who are ready to buy and convert them into customers.
When done correctly, SEO may help your company stand out from
the crowd as a reputable business while enhancing the consumer
experience with your brand and Website.
So lets dive in with What is SEO & How it helps in Website Ranking?
Elements of Search Engine Optimization?
On Site SEO
You will need to make some SEO changes to your site’s content for it to
be search engine friendly. When optimizing your web pages for search engines,
you want to communicate with them about what the page is about in several ways.
Keywords
While keywords are no longer the sole SEO strategy that matters, they are still crucial
for your Website’s search engine ranking. When talking about keywords,
we’re talking about specific terms and phrases that potential customers
use to locate answers on the internet.
Content
The material you offer and promote on your Website is critical for attracting
more audience and increasing your reach and interaction.
We’d recommend a string of blogs dedicated to the different types of
window coverings, from modern window coverings to intelligent home automation
through motorized blinds, for example, to boost your visibility in that field.
Learn What is Content Marketing & its benefit for business
Local SEO
If your company only services a specific region, it will not rank in other cities.
To offer consumers suggestions that are nearby, they can make a fast
selection rather than sift through businesses that aren’t at that location;
search engines pull the user’s location. So, if someone wanted to discover
the finest sushi in town, they’d do a quick Google search, glance at the top pages
around them, and make their selection.
This means if your company isn’t showing
up as a top result when it should be, there’s a good chance they’re moving on to another provider.
Using local keywords, claiming your directory listings, and developing
sites for your companies on platforms such as Google My Business and Google Maps
are all methods to enhance your local SEO.
Learn Top 5 Benefits of Online Business
Off-Site SEO
Off-site search engine optimization (SEO) is the practice of improving a
company’s search rankings by utilizing websites outside of its own to boost their own.
Link building or “backlinks” is an effort to get other reputable, high-traffic
websites to link back to your site.
Backlinks indicate trust for search engines, and they can play a significant
role in your Ranking. Make sure the links are coming from reputable and
trustworthy sources to improve your position.
Don’t try to deceive the search engine into recognizing wrong links with
“black hat” methods because you’ll most certainly get penalized and
perhaps banned from search engines.
Why Is SEO Important for Website Ranking?
Visibility and Rankings
When people search for something online, they are more inclined to select
one of the top five options provided by the search engine.
SEO allows you to rank higher in search results and get more exposure on the internet,
making potential consumers more likely to click over to your site and convert.
Web Traffic
Said, if potential customers can’t locate your Website, sales chances are being lost.
Organic search engine traffic is increased through SEO, resulting in more
excellent daily visits to your page.
The more relevant people that see your site, the more likely you are to sell to them.
Trustworthy
The greater your SEO score is, the higher you’ll show up in search engines
like Google and Bing.
While a better Google position appeals to all businesses due to increased exposure,
a secondhand benefit is the faith you gain with potential consumers.
Because users typically prefer search engine suggestions, providing a
higher ranking for the keywords they’re searching for is one of the most effective
strategies to ensure that your product or service is seen as trustworthy.
User Experience
A well-optimized website makes it easy for visitors to understand what product or service
is being sold, how to obtain it, and any questions they may have.
Search engines like Google and Bing can easily extract the data they
need to communicate with users by catering the site to the user’s experience.
If a user cannot easily operate your website, a search engine also cannot.
What is SEO? How does it help in Website Ranking? Growth
SEO is without a doubt critical to the success of your business.
As we stated above, the higher you rank for a range of high-volume
terms in search engines, the more organic (i.e., non-paid) web traffic your site
will receive.
It’s as simple as that.
A well-optimized website is more likely to attract new consumers and earn more sales.
People spread the word about your brand across social media platforms
like Facebook or Instagram if they discover your Website through a search engine.
Web V/s AI search results in SEO
Last few months we have been observing SERP in google & Bing when people are searching for their queries.
Lots changed how people are navigating search engine results page.
Users are able to get direct answers in SERP without going to website so we have been pondering will website traffic drop?
Do you think with integration of Chat GPT & Google Bard in search engines will impact the way users access information in SERP?
You see, with the adoption & improvement of conversational AI along with evolution of Search engine results page could indeed impact the way users access information on Search Results.
Because users will get quick answers directly in search engine results page, that means drop in website traffic.
So as a business owner and marketer how do you create engagement & drive traffic to your website?
So does that mean SEO is dead?
We don’t think so but we do certainly know, how user behaviour and user experience will change with AI
Here is the video on Web v/s AI search results and what business & marketers need to focus on to keep driving traffic to their website
SEO is not dead but due to emerging technologies like AI and changing user behaviour, businesses need to adapt.
Businesses & marketers need to optimize their content for natural language queries to keep driving website traffic to their business.
One More thing…
Remember that SEO should be regarded as a beneficial long-term technique,
not a precise science with immediate effects, when looking at what search engine optimization is,
why it’s essential, and how to execute it.
Your position in the search engine is significantly impacted by who you’re
competing with, such as the size of your firm, its longevity, and any on-site or off-site SEO efforts.
Improving your digital presence is a never-ending challenge,
but these strategies to improve SEO can help you get started.
Hope now you know What is SEO? How does it help in Website Ranking?
Want to Learn more about SEO.
If you want to rank your website on Google so that people can find your business
organically, get in touch with us.
We help small businesses with SEO so that they can generate more leads & sales organically
with website ranking
With the help of Digital Marketing & Social media marketing strategy we
grow & take small businesses to the next level.